We hadn’t planned to share this message today. Pineapple has always preferred to let our work, our products, and our progress speak for themselves. But in light of recent events elsewhere in the space, we want to take a moment to clearly separate ourselves from the kind of behaviour that doesn’t serve communities, holders, or the long-term future of Web3.
We’re not responding to comparisons: there are none to be made. This is about setting a standard.
Pineapple was built differently. From day one, we’ve proven that our priorities lie with our community, our holders, and our stakers - always. Every decision we make, every product we ship, and every partnership we form is driven by one simple question: does this create real value for the people who believe in us?
That principle has guided us from the start, and it’s why Pineapple continues to grow while others falter. We’re not here for hype or shortcuts. We’re here to build something lasting - with transparency, delivery, and trust at its core. We’re a real company, with a real team, real products, and a long-term vision that goes far beyond short-term trends. We prove that every day, and we’d like to take five minutes of your time to remind you how.
1. Real Team, Real Company.
Pineapple is built by a fully doxxed team of 15+ professionals with an average of over seven years in Web3. Collectively, we’ve supported billion-dollar projects across both Web2 and Web3 - including Amazon, Disney, Sony, Walmart, Coinbase, Bentley, PwC, Under Armour, and J.K. Rowling’s creative ventures. Our expertise spans blockchain engineering, AI, design, finance, and creative marketing. We’re not hiding behind avatars or pseudonyms - you can meet us at events we sponsor, speak with us directly in the channels and AMAs, and see the work we ship every single week.
2. Real Products. Already Live.
While many projects are still in “coming soon” mode, Pineapple is already delivering across four live pillars:
- Pineapple DEX: a multichain, zero-fee aggregator with limit orders, smart routing, staking, and advanced trading tools. In less than three months, we have shipped new updates weekly, integrated new chains, and new features to rival industry leaders that have been around for years.
- Pineapple Express: our full-stack community-powered incubation platform powering real projects, including the first decentralized healthcare protocol to be revealed this Friday.
- JuicedBot: a Telegram-native tool that drives engagement, transparency, and drives trading activity to PineappleDEX.
- Pineapple Academy: a learn-to-earn platform designed to educate, onboard, and reward new DeFi users.
These are not concepts or promises. They’re live, public, and in continuous development: with new integrations, updates, and chain expansions already underway.
At the centre of it all is $PAPPLE: the token that powers the entire Pineapple ecosystem. $PAPPLE delivers real, tangible utility: sustainable staking up to 15% APY, exclusive access to Pineapple Express launches, entry to events, experiences, and private communities, and so much more. It’s designed not just to reward participation, but to strengthen the foundation of everything we’re building. And our community can see that too - with almost 40% of circulating supply staked for up to a year.
3. Real Utility. Built for Adoption.
Mass adoption of DeFi won’t come from speculation: it comes from simplicity, usability, and trust. That’s why Pineapple is building the first truly end-to-end ecosystem where both users and builders can do everything - from discovering and trading tokens, to staking, learning, and launching - all within one unified experience.
But we’re not just speaking to the same audiences as everyone else. Pineapple is focused on pushing the entire space forward: and that can only happen by bringing new people into it. By creating products that are accessible, intuitive, and genuinely rewarding to use, we’re building the bridge between today’s crypto-native community and the next generation of on-chain users. Pineapple isn’t designed for hype. It’s designed for longevity: for real adoption, real engagement, and real growth.
4. Real-World Reach. Real-World Credibility.
Pineapple is one of the few Web3 brands expanding far beyond the on-chain world. Our collaborations include world-class athletes such as Aaron Ramsey (Arsenal, Juventus, Wales) and BKFC fighters backed by Conor McGregor: bringing Pineapple in front of audiences numbering in the hundreds of millions.
Most recently, we announced our position as the official sponsor of Polaris, the fastest-growing combat sports organisation in the world. Partnerships of this scale don’t happen by chance - and they certainly aren’t given lightly. Significant due diligence is carried out before any commitment is made.
Ask yourself: would a global sports organisation with millions of viewers, broadcast deals, and world-class athletes align with an undoxxed DeFi project that couldn’t prove its credibility or sustainability? Of course not. Pineapple earned that partnership because of what we’ve built, who we are, and how we operate - transparently, professionally, and with a clear long-term vision.
5. Real Vision. Real Integrity.
Pineapple was founded on a simple belief: transparency, delivery, and quality above everything. We don’t cut corners, fake metrics, or hide behind hype. We build, deliver, and refine: publicly, consistently, and with purpose. We’ve had many requests from community members encouraging us to partner with more KOLs, influencers, and promoters. And while we understand that desire, we’ve chosen to approach this area with strict discipline and long-term thinking. Every collaboration we take on is measured for authenticity, sustainability, and impact ensuring that we never harm the business, the brand, or the community that built it. While others chase short-term visibility, Pineapple continues to expand with focus: guided by a long-term vision to bring Web3 to the world through real utility, real partnerships, and real value.
TLDR, Pineapple is built to last because:
- Real team: doxxed, experienced, and accessible.
- Real products: four live, functional pillars.
- Real utility: serving both users and builders.
- Real-world presence: partnerships with global athletes and events.
- Real future: scaling fast across new chains, launches, and integrations.
We don’t say this to disparage others in the space - that’s never been our approach. Pineapple has always believed in healthy competition; it’s what drives innovation and raises the standard for everyone. But moments like this are an opportunity to remind our community, and the wider industry, what we’re building, and why it’s different.
We’re not just building another trading tool: we’re building an ecosystem that connects the entire on-chain journey and pushes the space forward for all of us. Every product, every feature, and every partnership is designed to make DeFi more unified, more accessible, and more enduring - for builders, traders, and newcomers alike.
To everyone who’s supported us so far: thank you for recognising what’s real. And to those just joining - welcome to Pineapple. You’re early to something built to last.
Ali Abood | Pineapple CEO
