Cere’s Bullish quest infrastructure, powered by its Web3-native data cloud and activity SDKs, enables rich behavioural tracking, segmentation, and gamified participation. Pineapple DEX serves as the execution layer for all campaign-related trading activity. This partnership capitalises on the momentum of Pineapple DEX’s mainnet launch by converting user traffic into measurable, on-chain engagement through live quests, rewards, and real-time analytics.
Cere’s latest AI‑ready Natural Language Processing (NLP) layer automatically converts raw on‑chain, in‑app, and social interactions into a human‑readable ‘community intelligence graph.’ This means campaign managers can surface growth insights and segmentation queries such as “Who watched the W2E video but hasn’t traded yet?” In plain language, bridging the gap between data science and day‑to‑day growth execution.
Together, we aim to enable any Web3 project to run tracked, incentivised campaigns that combine secure behavioural insights with permissioned on-chain activity - delivered end-to-end through Cere’s decentralised data stack and Pineapple’s liquidity infrastructure and AI‑powered dashboards that speak your language.
Competition guidelines
- The CERE Bullish Quests are currently in a testing phase as we discover how effective the quests can be for use by our partners.
- Pineapple (we/us) has allocated 500,000 $PAPPLE tokens to entrants of the first quest and another 500,000 to the ongoing testing of the app. We will distribute them to successful participants over the course of the quests. The amount allocated to each quest may vary depending on its difficulty and value to the community.
- Competition entries may vary between quests as we work out the most effective way to distribute tokens and how the quests can be run most effectively.
- To enter the CERE competitions, you need to take part in a fair and honest way. Any gaming of the beta application will invalidate your entry.
- While CERE campaigns are designed to combat bots, any evidence of bot usage invalidates an entry without exception.
Data collection and storage.
1. What data gets stored?
All user (activity) data, messages, clicks, video segments, images, lands in a private Data Stream. Each event is encrypted on the device before it leaves.
2. Where data lives.
Decentralised Data Clusters (DDCs): globally-distributed nodes run by independent operators, rewarded (or slashed) on-chain for uptime and integrity.
Edge / On-prem clusters: same software, but deployed inside a customer’s own firewall for regulated or ultra-low-latency workloads.
Only lightweight pointers + audit metadata sit on the Cere blockchain; the encrypted payload itself never does.
3. How the data is protected
- End-to-end asymmetric encryption – every event is client-side encrypted with its own stream key.
- Multi-party access control – those keys can be opened only by the owner or by AI agents whose public keys are whitelisted in the owner’s Data Wallet.
- Immutable receipts – each time a node stores or serves a chunk it signs a receipt; validators randomly sample and verify these before releasing payment, creating a tamper-evident audit trail.
4. How it’s used without exposing raw data
- Capture – an app (e.g., a Telegram watch-to-earn bot) writes encrypted events straight into the user’s stream.
- Index – lightweight RAFTs tag and shard new events in real time.
- Compute in place – authorised AI agents hot-deploy inside the same cluster, decrypt just the slices they’re allowed to see, run their models, then write encrypted insights back.
- Deliver – front-ends or smart contracts read those insights (never the raw content) to personalise UX, trigger payouts, optimise logistics, etc.
Bottom line: data stays encrypted end-to-end, stored on sovereign clusters you control (or even host). Only agents you’ve whitelisted can touch it, and every interaction is logged immutably—so you get real-time personalisation and analytics without ever taking custody of someone’s raw data.
