Some years in crypto are defined by noise, this one was defined by work.
While much of the industry spent the year recalibrating, postponing launches, or waiting for “better market conditions,” Pineapple made a deliberate choice to continue building in public. Not through promises or abstract roadmaps, but through visible execution, constant iteration, and an expanding product surface. What took shape over the year was not a single launch or campaign, but a living ecosystem that kept functioning under real market pressure.
Communication as infrastructure
From the beginning, Pineapple treated communication not as marketing, but as part of its infrastructure.
Over the course of the year, more than fifty AMAs were held, covering product architecture, token mechanics, partnerships, and long-term vision. These conversations were not isolated events. They formed an ongoing dialogue that allowed the community to track how decisions were made and how the system evolved over time. Three of these AMAs extended far beyond crypto-native circles, reaching subreddits with a combined audience of over ten million users, marking a deliberate step toward broader and more durable visibility. The content continued to circulate long after each session through short-form clips and recaps, allowing insights to compound instead of disappearing.
Building a human layer around the protocol
Pineapple’s growth was not driven by anonymous reach, but by people.
Throughout the year, a network of ambassadors emerged across sport, finance, and Web3, not as decorative endorsements, but as active participants in the ecosystem. Figures such as Aaron Ramsey, Helena Crevar, Owen Livesey, Dan Chapman, and others became part of a shared narrative that connected on-chain products with off-chain culture. This human layer was reinforced through high-signal collaborations with creators and media platforms including Mario Nawfal, Jolly Green Investor, UpNextCrypto, and partners across the BNB ecosystem, extending Pineapple’s reach without diluting its identity.
From screens to physical space
Pineapple did not remain a purely digital presence.
The ecosystem showed up in physical spaces that matter, from boat events in Ibiza and Coinfest Bali to Token2049 Dubai and Times Square itself. Sporting partnerships and exposure through Polaris events and UFC Fight Pass placed the brand in front of audiences that rarely interact with crypto infrastructure directly. These moments were not isolated spectacles. They fed back into content, community memory, and long-term brand recognition, anchoring Pineapple in the real world as well as on-chain.
Shipping an ecosystem, not isolated products
Visibility would mean little without substance underneath it.
Over the year, Pineapple consistently shipped. The launch of the $PAPPLE token established the foundation, followed by the Pineapple DEX and an expanding suite of tools including Juiced Bot, Juiced Mode, staking, Mansion membership, limit orders, Pineapple Academy, Pineapple Express, and ultimately the launch of $SEED. Each release was designed as part of a larger system, where products reinforce one another and user activity in one area strengthens the ecosystem as a whole.
Quiet progress at the core
While the surface evolved rapidly, development at the core never slowed.
Integrations with Aerodrome and TradingView, expansion across Base, Ethereum, Solana, and BNB, and the rollout of DEX advertising infrastructure strengthened the system beneath the interface. These upgrades rarely generate headlines, yet they determine whether an ecosystem can scale without breaking. Pineapple treated this work as foundational, not optional.
On-chain reality
The on-chain data tells a consistent story.
More than four million dollars in DEX volume, thousands of transactions, and over five hundred listed tokens reflect sustained usage rather than episodic spikes. Token discipline remained central throughout the year, with six million $PAPPLE permanently burned and roughly one third of the total supply staked. These choices prioritized long-term alignment over short-term extraction and reinforced confidence in the system’s design.
Extending the model: incubation and expansion
Pineapple’s role expanded beyond its own products.
Through the incubation of MotionDEV (MDEV), the ecosystem demonstrated how its infrastructure and visibility could support external teams. Exposure in Times Square, collaboration with Harvard, and integration within the Base ecosystem showed that Pineapple is positioned not only to launch assets, but to help build companies with real-world relevance.
What this year actually proved
This year was not about what Pineapple promises to become.
It proved that ecosystems can be built methodically in uncertain markets, that transparency can coexist with ambition, and that culture, liquidity, and infrastructure do not need to exist in separate silos. Pineapple built first, communicated openly about the process, and allowed results to accumulate naturally.
The foundation is no longer theoretical.
It is visible, measurable, and already in use.
And what comes next builds directly on that reality.
