July was a huge month for us - but we really mean it when we say this is only just the beginning. With daily announcements, product releases, and partnerships, it can be easy to forget what happened over the last week, let alone the last month - particularly in a space that moves so quickly. So let’s recap, because we feel that our speed, scale, and quality of delivery is something that truly sets us apart from the rest.
THREE PRODUCT ROLL OUTS
We launched $PAPPLE staking, Pineapple DEX Lite, and Pineapple Express back to back, within the space of a month. Since then, we’ve surpassed one million dollars worth of trading volume on the DEX, a third of circulating $PAPPLE staked, and we’re about to release our first launch on Pineapple Express.
REAL-WORLD MARKETING REACHING MILLIONS
Our marketing machine went full send: from ad campaigns live in Times Square, to sponsorship of sporting events like Polaris with millions of viewers. We were front and center at Polaris 32, putting the Pineapple brand on fighters’ jerseys, all over social feeds, and across stadium screens, seen by millions on UFC Fight Pass. We also brought on plenty of ambassadors in the sporting arena - from ex Arsenal and Juventus footballing legend Aaron Ramsey with a global audience reach of two billion, to a number of Conor McGregor-backed BKFC stars, with so many more to come..
ECOSYSTEM GROWTH AND SUPPORT
The crypto community has rallied behind Pineapple too, including friend of Elon Musk and host of the biggest show on X Mario Nawfal, whose team referred to Pineapple as “the next $100,000,000 ecosystem.” Meanwhile, we’ve received support from industry giants like BNB Chain among others, and this will only continue as we grow across new chains.
PAPPLE-POWERED COMMUNITY CONVICTION
We could be here for a while if we went into detail on everything we did over the last month, but to us, one of the most important metrics of success has been the conviction of the Pineapple community. With almost four million dollars worth of $PAPPLE staked (for up to a year), it’s clear you see and believe in what we’re doing now, what we’re building for the future, and now it’s our job to deliver that.
WHAT’S NEXT?
And that’s exactly what we’re doing, because of course we weren’t going to blow everything we had in one month - some of the biggest partnerships, sponsorships, and integrations are still to come. We’ve grown to a team of 23, enabling us to really take things to the next level over the next month:
- The first Pineapple Express launch will start seeding next week. It’s a highly skilled, experienced, and fully doxxed team with a revolutionary concept that scales well beyond the crypto echo chambers. Next level utility, with incredible backing and connections to government agencies all over the globe.
- This month, we’ll also be announcing that we’re the official exchange partner of one of the fastest-growing combat sports platforms in the world - with viewership in the hundreds of millions.
- And behind the scenes, the team is continuing to drive forward development on Pineapple DEX and all of our other products, with new features dropping imminently. You’ll have to tune in to our development AMA tomorrow to find out more!
Join us at 2pm UTC, Friday 1st August to learn more about the next features to drop.
